Our world
Fitness is part
of it. Not all of it.
VYRA started with one annoying gap: the cleanser, the serum, the body cream and the hair mask all came from four different brands, none of which felt like the life they were for. So we built one shelf.
What we make
Face care that holds through training and heat. Body care that fits in the ten minutes after the shower. Keratin hair care, peptides for the long game, and fragrance-free formulas for skin that reacts.
Deliberately small. Every piece has a reason to be here, and if it stops earning its place, it goes.
How we work
- Tested in real weeks
Four weeks of daily use minimum before anything gets a name. - Honest pricing
Premium fabrics and formulas without the boutique-studio markup. - Routines, not aisles
We merchandise by hour of the day, because that's how you shop anyway.
Move. Recover. Reset.
Active essentials, sun protection, body care.
MOVE
What you put on before you train: aluminium-free deodorant, SPF50 protection, body wash and the activewear you actually move in.
Shop MOVEHair, scalp and body recovery.
RECOVER
The ten minutes after: keratin hair care, scalp exfoliation, urea body cream and an omega body oil that sinks in fast.
Shop RECOVERFacial skincare and peptide routines.
RESET
Cleanse, treat, moisturise. Peptide serum, eye cream and AM/PM cream, plus fragrance-free formulas for reactive skin.
Shop RESET