Our world
Fitness is part
of it. Not all of it.
VYRA started with one annoying gap: the cleanser, the serum, the body cream and the hair mask all came from four different brands, none of which felt like the life they were for. So we built one shelf.
What we make
Face care that holds through training and heat. Body care that fits in the ten minutes after the shower. Keratin hair care, peptides for the long game, and fragrance-free formulas for skin that reacts.
Deliberately small. Every piece has a reason to be here, and if it stops earning its place, it goes.
How we work
- Tested in real weeks
Four weeks of daily use minimum before anything gets a name. - Honest pricing
Premium fabrics and formulas without the boutique-studio markup. - Routines, not aisles
We merchandise by hour of the day, because that's how you shop anyway.
Move. Recover. Reset.
Activewear — bras and pants.
MOVE
The apparel edit: sculpting and high-support sports bras, wide-leg studio pants and flared training pants. Every colour and size in the current range.
Shop MOVEHair and body recovery.
RECOVER
The ten minutes after: the three-step keratin hair routine and the post-training body ritual — wash, urea body cream and omega body oil.
Shop RECOVERFacial skincare and peptide routines.
RESET
Cleanse, treat, hydrate. The three-step peptide routine, a daily cleanser and fragrance-free moisturiser, plus a weekly resurfacing treatment.
Shop RESET